Friday, January 23, 2015

Beverages, 1917

Thirst-quenching ads from the Charlotte Observer, July, 1917.


   I just love the style of these ads, especially Welch's, which remind me of Norman Rockwell art. 
Pepsi-Cola was advertised a lot in the paper, but so were 'Pablo' and 'Alpha' drinks (more below).

Get yourself a drink and enjoy the blog!




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It's OK, I promise.
Merriam-Webster defines 'office fag' as: (noun)  'a person who does very hard or dull work'
Or 'fag' used as a verb meaning 'to work hard'


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Pablo was a non-alcoholic 'near beer' brewed during (and leading up to) prohibition.
On March 1, 1916, Pabst introduced Pablo to the public.


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See comments below for good info on C. Valaer Bottling Works!

Non-intoxicating
Invigorating
Satisfying
Nutritious



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Click here for a blog about the old Chero-Cola Bottling Plant in Hickory: 



5 comments:

Anonymous said...

According to "Report 32", a book put out by the NC Department of Labor in 1921, Valaer Bottling Works (Alpha beverage) was a maker of carbonated beverages. I assume that means soda rather than beer.

Maria David said...

Thanks, Anon! That makes sense because I saw another Alpha ad geared to new mothers. Good detective work! Maria

spinelabel said...

By 1921, no-one could legally sell alcoholic beverages due to Prohibition. Valaer bottled beer among other beverages, but must have had to abandon the alcoholic products in 1904, when Charlotte voters approved an anti-saloon law, and the town went dry. (Whitener, Prohibition in North Carolina, 1715-1915 p.144)

spinelabel said...
This comment has been removed by the author.
Maria David said...

spinelabel - this just goes to prove what I already knew: Retro Charlotte readers are a brilliant, curious bunch. Many thanks! -Maria