Efird's North Tryon Street store opened on September 23, 1923.
The emporium boasted the first escalator south of Philadelphia and mentioned it in every ad!
The building was purchased by Belk in the 1950's and became their flagship store.
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October 21, 1923
'I'll say it's the snake's hips!' I love that! Is that like the bee's knees?
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Efird's on left, with clock. Mid-'20s.
120-126 N. Tryon St.
Another view, 1923. Courtesy Charlotte Meck Public Library.
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These two are called 'advertorials' - the caption and story look like
news reports but they are really advertising.
May 28, 1924
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June 17, 1923
September 23, 1923
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October 17, 1923
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October 21, 1923
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December 3, 1924
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3 comments:
Building still exists (shocking!), but I'm assuming the escalator is no more?
i love the "made in the carolinas" expo.
Building does not still exist. Bank of America Corporate Center is on site.
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