Monday, August 25, 2014

Back to school shopping, 1960

Lunch kits, dungarees and new school shoes

 I hope you enjoy these ads from the Observer and the News, August, 1960!

    Captain Windy and his 'gorgeous parrot Rita' visit Sedgefield Shoes!

dgefild


























14 comments:

Anonymous said...

In my "yankee" school district in 1960, jeans (dungarees) were not allowed to be worn.
They were considered work clothes and were a sign that you were a "hood" or JD (juvenile delinquent).
Now it seems that looking like a gang banger or street ho is the "in" thing. LOL

Anonymous said...

looks like everything was catered to those of Caucasian ancestry.

Anonymous said...

Just Curious as to whate race or "ancestry" has anything to do with a blog about advertisements except that you are just as bigoted as those you are calling a bigot.

bobcat99 said...

Hey 9:15, can the "if you bring up race, you're a bigot" routine. 8:50 just made a point that is easy to verify as historically correct. Relax.

Larry said...

I too noticed that the few ads posted must represent all the the hundred of thousands of ads from that era, and is proof positive of racism, before it became popular and an excuse for everything.

Why is it so many folks live in the past.

Why I know to this day the Japanese will not sell us one car as we bombed them over 50 years ago.

Oh wait, they decided to move forward in life. And that has made them stronger people today.

Anyway, here is my comment, the first place to go was Belk's bargain basement then up stairs shopping, over to Iveys, lunch, shopping and then out to Park Road Shopping Center where you shopped until late.

That day normally meant burgers or some of the 10 for a dollar hot dogs from Park and Shop if you had time to get by there.

Anonymous said...

My dad was the Advertising Manager during this time. He might have worked on these ads, particularly the Ivey's.

Anonymous said...

Who was your dad, 10:42?

Anonymous said...

Yankee/8:48. You need to realize Charlotte was a much, much smaller city then. City kids rode city buses to school while the county provided school buses. In HS, I drove a bus to elementary and junior high schools for two years. County kids could wear dungarees as much of Mecklenburg County was still farms. At my HS, some kids got time off to pick cotton, etc. My, how times have changed.

Anonymous said...

Browsing through this article and other media from this time period and before, I ALWAYS notice the lack of ethnic diversity. It's just what the time presented, but it still hurts a bit knowing that my parents, grands, and greats were not viewed as being valuable enough to include in mainstream media, society, etc. though they contributed greatly to what America is today.

Anonymous said...

That's OK. As they say turnabout is fair play. I don't see myself represented in McDonald's ads these days so there is your two wrongs to make a right. By your measure white people are not considered as being valuable to include in mainstream McDonalds advertising even though we contribute a lot to America today.

Anonymous said...

Wow! We can't even show ads without it becoming a race war. With a few more complaints, we should expect an appearance from Al Sharpton.

Anonymous said...

Geez folks, the Ads are from the 60s. Kind of recall African Americans were not popular in advertisements at that time. Move on please. Was hoping for something from Robert Hall out on the West side at the airport. Used to get dragged into that place as a kid by mom.

Maria David said...
This comment has been removed by the author.
Maria David said...

Maria David said...
5:21 - folks love their Robert Hall! There's a photo of one in this blog - can you confirm that it's Wilkinson? Tx!
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